Fleetwood pharmacist James Lofthouse develops a menthol and eucalyptus liquid for fishermen in Fleetwood to take with them on stormy and freezing trips into the North Atlantic. It delivers instant relief from problems caused by the prolonged exposure to hostile conditions.
Due to the difficulty of taking the liquid in glass bottles onto choppy high seas, James makes a lozenge from the liquid that the fishermen can take instead.
Fisherman’s Friend remains a family business, producing over 5 billion lozenges a year. Its export-focused strategy sees the brand expanding rapidly in China. Fisherman’s Friend has been awarded The Queen’s Award for Exports on three occasions, making Fisherman’s Friend the only UK confectionery company to win three times!